Pure Orthodontics > About us > Why choose us?

Why choose Pure Orthodontics?

Pure Orthodontics team

At Pure Orthodontics we work with you, the patient, to make sure the finished result is what you want and your chosen treatment suits you and your lifestyle. Our mission is to fulfil our patients’ expectations by offering the highest quality private treatment. 

Here are 10 reasons to choose Pure Orthodontics for your orthodontic treatment:

  1. Pure Orthodontics is an award-winning, private orthodontic practice located in stunning premises in Chelmsford, Essex.
  2. We are recognised as one of Europe's top 50 Invisalign providers and have Diamond Invisalign Provider status which means we successfully achieve beautiful straight teeth with Invisalign for over 150 patients each year.
  3. You can experience the latest in advanced orthodontic technology and appliances, such as the virtually invisible Invisalign aligners and hidden lingual braces.
  4. Book a FREE initial appointment with one of our Treatment Coordinators to discuss your orthodontic needs and treatment options available for you.
  5. Receive professional care and a bespoke treatment plan from our specialist orthodontist, Dr Monica Reinach, who has over 15 years’ of orthodontic experience and is recognised as a specialist Diamond Invisalign provider.
  6. All our patients receive one year FREE retention after treatment is complete*.
  7. Our highly qualified staff deliver outstanding customer service and patient care, ensuring you receive a rewarding and positive experience during your treatment with us.
  8. We offer simple pricing with a range of payment options available to suit your needs with no hidden costs.
  9. Evening and weekend appointments available, plenty of free parking including a disabled bay, free Wi-Fi and freshly ground coffee.
  10. We are members of the following prestigious bodies: American Association of Orthodontics, British Orthodontic and World Federation of Orthodontists.

At Pure Orthodontics we pride ourselves on our expertise, professionalism and customer care, so we invite you to experience the attentive service our team offers here at our clinic in Essex. We look forward to helping create your beautiful new smile. 

*This includes free bonded and vacuum retainers, four check up appointments, plus free repairs to any breakages of appliances. After this, you can choose to join our Retention Club.

Book your Free appointment

  • No-obligation initial meeting to discuss your options
  • Meet with our Treatment Coordinator
  • Find out about our payment plans

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Aged 24 | Damon clear, lower alignment

I expected good quality dental treatment but was not expecting the service that I received. It was outstanding!

hear more from our patients


At Pure Orthodontics, we understand that orthodontic treatment comes with a number of questions, which is why we’ve put together answers to some of the frequently asked questions (FAQs) we get.

Common questions


At Pure Orthodontics, we want to make sure orthodontic treatment is affordable for everyone. All price quotations are based on a free initial orthodontic assessment, during which our Specialist Orthodontist, Dr Monica Reinach, will advise on the best and most effective treatment for you. One of our Treatment Coordinators will then go through our various payment options with you.

Cost and finance

Free appointment

At Pure Orthodontics we offer a free appointment to all of our patients. This allows you to come in, have an assessment and ask questions to find out what treatment would entail.

Book your Free appointment